MarketWatch States Investing In Geoengineering A Way To Get Rich, “Save the Earth”

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January 25, 2013|Paul B. Farrell, MarketWatch
You tell us: Where should investors put their money to “make a difference”? In “Conscious Capitalism,” the new book by John Mackey and Raj Sisodia, co-founders of Whole Foods Markets, the mission is clear.“We believe,” they write, “that business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity. Free-enterprise capitalism is the most powerful system for social cooperation and human progress ever conceived.”

“Conscious capitalist” companies include Southwest Airlines (US:LUV), Costco (US:COST), Google (US:GOOG), Patagonia, the Container Store, UPS (US:UPS) and dozens of others. Their group has been together for years. Hopefully in the next generation, organizations like Cargill, Exxon Mobil, Massey Coal, Du Pont, J.P. Morgan and the U.S. Chamber of Commerce will join Mackey and Sisodia’s Conscious Capitalism after their consciences and bottom lines are shocked awake by public pressure following a huge catastrophe.

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